Mexico Trade Delegation
The project “Turkish Household Appliances Suppliers Team (TURKHAS)” is carried out by TET (Electrical and Electronics Exporters’ Association) and BEYSAD (White Goods Suppliers Association) within the course of “Notification Regarding Support of Development of International Competitiveness” No. 2010/8 together with 21 companies operating in the sector. Within the scope of mentioned project, a trade mission to Mexico City, Monterrey and Queretaro of Mexico was organized with the support of the Ministry of Economy between 8 and 14 of June 2014 through participation of 13 representatives of 11 member companies of the team.
5 companies were visited including world brand such as Whirlpool and Mabe, which is the biggest producers in South America and at the same time mutual meetings were organized at each facility. A retailer meeting and tour and trade fair visit appealing to the markets of Central and South America for the electrical, power, generator and illumination sector was carried out.
For the organization of the delegation, which was planned as “Road Show”, we worked together with the Global BMT Consulting company, which is a Mexican PR company and the consultants of the PR company accompanied us throughout the whole program. For the Latin American Market Analysis Report, cooperation was made with the company Frost & Sullivan, which is an A-class accredited consultancy company.